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Bringing Business via the Internet

PPC (Pay-Per-Clicks) Advertising

Graphic of Pay-Per-Click Building Blocks

PPC is one of the most effective methods of growing your business quickly. Through the use of paid advertising and the premier placement of your message on the desktops and smartphones of your sales prospects, PPC can rapidly fill your business pipeline with high quality leads.

PPC advertising enables your company to be listed in the sponsored section of Google (normally the top and right-hand portions of a search page).

PPC works well with SEO (organic listings optimization) and even has a number of advantages over SEO:

  • Immediate Impact: You can turn your ads on and off almost instantly. With SEO, it could take months to begin to see results.

  • Geotargeting: You can target your ads geographically, using a prescribed radius around your business. Leading Edge Digital uses our proprietary SmartShapes technology where we surgically focus your advertising dollars on towns and even zip codes. It is extremely hard or even impossible to do this with SEO.

  • Stability: Not subject to Google search engine updates (e.g. Penguin and Panda), which have changed the terms of engagement in digital marketing, and in some cases, obliterated organic listings overnight.

  • Keyword Targeting: Individual keywords can be used to trigger specific ads. This is difficult to do with SEO, as the methods by which Google and other search engines rank keyword content is left for digital marketers to discover.

  • Control: Your ad appears exactly as you specify which is not always the case with SEO.

  • Prioritize Mobile: Target devices such as tablets and smart phones more precisely.

  • Cost-Effective: You only pay when someone clicks on your ad.

  • Great Equalizer: With the right advertising budget, newcomers/latecomers to digital marketing can take on entrenched competitors with months and years of a head start nurturing SEO.


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