"Half the money I spend on advertising is wasted... the trouble is, I don't know which half."— John Wanamaker, Marketing Pioneer & Father of Modern Advertising
The Father of Modern Advertising would be proud of Leading Edge Digital and how far we've come in solving this age old problem.
With our state-of-the-art lead tracking, we are able to go beyond just linking keywords to clicks.
With the infrastructure we have in place today, Leading Edge Digital can tell you which keywords result in phone calls (and form fills) and which are simply wasteful advertising spending with no leads generated at all.
But our passion for saving clients money doesn't stop here. Using our SmartShapes technology, we adjust the advertising spend to more closely match how potential customers will consider your business.
For some product/service offerings, convenience is critical.
SmartShapes will geotarget customers based on actual drive time— even considering the implications of topography (mountains, lakes, and jug handle turns) between potential customers and your place of business.
SmartShapes can even integrate demographics (wealth, age, gender) in shaping your advertising spending.
Leading Edge Digital customizes each marketing program to meet the needs of our clients.
We don't believe in canned packages and "cookie cutter" solutions.
Your business is unique and we need to promote its special qualities to potential customers using the most cost effective approach.
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